Nice to Meet Ya 

I'm Maddie Urso - a strategic thinker and creative go-getter with a passion for bringing brands to life through bold, impactful campaigns and community-driven storytelling. With experience spanning brand development, content creation, social media management, and strategic campaign execution, I’ve had the opportunity to build connections, drive engagement, and transform ideas into memorable experiences.

 

Through my work with Over-Served Pickleball Co., I’ve learned the art of creating brands that resonate deeply with their audiences—crafting not just products, but identities that inspire confidence and connection. My approach blends strategy, creative insights, and a commitment to authentic, balanced branding. Whether I’m developing a visual identity, building out a social media presence, or refining copy to hit just the right tone, I’m dedicated to creating work that speaks to people and stands out in the industry.

 

Beyond brand strategy, I’ve expanded into the travel content space, blending my eye for storytelling with my love for exploration. From capturing unique experiences and hidden gems to collaborating with brands on destination marketing and user-generated content, I bring the same creative approach to travel—transforming moments into compelling visual narratives.

 

Driven by innovation and an eye for the good stuff, I’m constantly inspired by the power of a well-executed idea. When I’m not working, you can probably find me on the pickleball court, exploring a new destination, or creating travel content that sparks curiosity and adventure.

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BE WHERE YOUR FEET ARE, BUT BE SURE TO ROAM. 

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Xx ,

Maddie