OVER-SERVED CO.

Take a peak at this little extension of myself, Over-Served, a personal project that I've poured my heart into over the past year. From conducting extensive market research and developing a strategic framework, to designing the logo and paddle/apparel designs, crafting a comprehensive toolkit and accompanying social graphics — developing a website, planning and directing photoshoots, organizing local tournament + happy hours, fostering an online community and driving interaction, and executing targeted ad campaigns.

 

Role: Founder & Owner